Sophie Appleby


Basic information
Sophie Appleby Consulting
07554 323 883
I am a well rounded consultant helping you grow your business sustainably, focusing on customers understanding to drive business transformation.
I can help you :
- Define your company strategy : values, vision and culture
- Create a unique proposition
- Drive effective on and offline marketing/communication and sales strategies
- Deliver a positive and consistent customer experience at every touch-point for your audience.
- And align your process, finance and staff to your company's objectives
As a result, you stay ahead of the market, acquire and retain long-term profitable customers and ultimately transform your entire business.

I have been successfully helping start ups and SMEs to grow (across a wide range of development stages, industries ) over the last 4 years :
- Freelancing/ consulting for private clients,
- Coaching for the GrowthAccelerator government program,
- Mentoring start-ups for the Prince's Trust Charity,
- And training/teaching/being a panelist for The Foreign Office, The Guardian newspaper, Entrepreneurs Associations and Business Schools (l'Ecole Superieure de Commerce de Paris).

I have drawn my expertise from more than 20 years experience in the corporate world where I worked at board level at some of the world's best known companies such as TalkTalk, British Airways, Yves saint Laurent , Playtex and Danone to name a few.

Please contact so we can have an informal chat and I can provide you with clients' testimonials
EBS International Business 01/09/1988 - 30/06/2002
AVARAP Career Transition Workshop Facilitator 06/04/2012 - 30/09/2012

Sophie Appleby Consulting Owner - Consultant / Trainer 01/09/2010 - present
The GrowthAccelerator Program Marketing, Strategy and New Business Development Coach 02/10/2013 - present
The Prince's Trust Charity Business Mentor Start-ups 02/05/2011 - present
TalkTalk Head of insight - Research - Customer Retention - FREE Broadband Launch 01/09/2004 - 01/09/2009
Vodafone - British Airways - Elizabeth Arden Freelance Marketing 08/01/2001 - 15/12/2003
Playtex Underwear Senior Brand Manager - 07/01/1998 - 13/12/2000
L'Oreal - Yves Saint Laurent Senior Brand Manager - Male Fragrances 09/01/1995 - 15/12/1997
AVARAP - L'Ecole Superieure De Commerce De Paris - London Career Transition Workshop Facilitator 01/10/2012 - present

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Sophie's services
  • Business consultancy
    Driving profitable business growth requires a vision, a strategy, an effective communication and a consistency of implementation/review/improvement across all departments.
  • Strategy consultancy
    A strong strategy helps you define the path to success and sustainable profit. Create a strategy and communicate it to everyone to foster on-going improvement, engagement and delivery .
  • Marketing consultancy
    Embedding customers needs will help you define a proposition that offers a solution to their problems - Then inform them in a simple and jargon free manner !
  • Sales consultancy
    Think about customers needs and experience. Think long-term : the name of the game is about retaining customers more than acquiring customers to drive long-term profit - Think : Acquisition - Retention - Loyalty - Profit
  • Business transformation consultancy
    Using customer understanding to drive sustainable business transformation across all departments
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