Purple Community Fund

Helping the small charity maximise their impact by focussing their marketing priorities and using the Four Ps (Price, Product, Place and Promotion) to write an effective strategy. The organisation was approached directly for research to carry out a marketing audit. Primary research was conducted with the CEO and operational staff to obtain relevant information for the marketing audit that was not published, further sources were the organisation’s website, the Annual Report and a review of competitors. Concluding that it is important for this organisation to focus limited resources on the areas highlighted in the report. Using SMART objectives and performance measures to track progress and evaluate options to maximise sales.

Charlotte Dooley