Engineering and Marketing - can they work well together?

It is repeatedly argued that professional engineers find it hard to work with the discipline of marketing. My international experience of marketing and engineering does not at all agree with this! I am an electrical engineer by first discipline (IEng, Fellow of the Institute of Engineering and Technology) and a Chartered Marketer by second (Fellow of the Chartered Institute of Marketing and Fellow of the Institute of Direct and Digital Marketing) with an MBA specialising in strategic marketing and a post-graduate diploma in marketing. My work with engineeering R&D teams in companies involves the translation of my research “in the field” with actual and potential customers so that the R&D teams only design products which will sell!

0
  
Alan Finn
16.06.2013