Ray Hanks's articles

The price of experience. The value of YOU.

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It's a classic small business dilemma. Price your service or product too high, and lose the customer. But in creative services, value is so much more than how long the work itself will take.


  
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What price loyalty?

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When clients ditch suppliers because of routine reviews and flawed beauty parades, the lost value of shared learning can be catastrophic.


  
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Pervasive media.

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Why we all need to work harder to generate income rather than indulge our online egos.


  
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Time to ditch the pitch.

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Written for Creative Times about the huge waste of talent, time and money in traditional agency 'pitching' for client business.


  
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The public sector goes private.

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Written for Freshfield PR's blog site. The need for everyone in the public sector to start thinking differently.


  
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Been there, done that, got the source code. A tribute to Steve Jobs.

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This article was written for Creative Times on 1st September 2011, after Steve Jobs stood down from his post as CEO of Apple but before his untimely death.


  
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